Privacy Policy
How edrak collects, uses, and protects information across our website and managed assistant service.
This Privacy Policy explains what we collect and why. By using edrak's website or services, you agree to the practices described here. For privacy questions, contact us at [email protected].
Information we collect
We collect information you provide directly and information generated as you use our services.
- Contact details you submit through forms — such as your name, email, phone number, and company.
- Account credentials and profile information when you register.
- Conversation content processed by the assistant on your connected channels.
- Technical data such as IP address, browser type, device information, and pages visited.
- Knowledge-base material you provide for the assistant to reference.
How we use information
We do not use your business or conversation data to train public AI models.
- Operate, maintain, and improve the assistant and our website.
- Respond to enquiries, demo requests, and support tickets.
- Configure and personalise your assistant and knowledge base.
- Monitor service quality, security, and abuse.
- Send service-related communications you have requested.
Messaging channels (WhatsApp and website)
When you connect WhatsApp or a website chat widget, messages exchanged with the assistant pass through those channels. Your use of WhatsApp is also governed by WhatsApp's own terms and privacy policy. We process channel messages only to deliver and improve the assistant for your account.
How we share information
We do not sell your personal information. We share it only as needed to run the service:
- With service providers and subprocessors (such as hosting, AI model, and analytics providers) under contractual confidentiality obligations.
- When required by law, regulation, or valid legal process.
- To protect the rights, safety, and security of edrak, our customers, and the public.
- In connection with a merger, acquisition, or sale of assets, subject to this policy.
Data retention
We retain personal information for as long as your account is active or as needed to provide the service, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, we delete or anonymise it.
Security
We apply administrative, technical, and organisational safeguards to protect information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal information, and to object or withdraw consent. To exercise these rights, contact us at [email protected]. We may need to verify your identity before acting on a request.
International transfers
Your information may be processed in countries other than your own. Where required, we put appropriate safeguards in place for such transfers.
Children's privacy
Our services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by the 'Last updated' date above, and where appropriate we will provide additional notice.
Contact us
If you have questions about this Privacy Policy or how we handle your data, contact us at [email protected].